two dirty secrets of the industry that you can apply today for your own brand
How Many Sets Should I Design for My Initial Lingerie Line?
When designing and developing a lingerie line, there are a number of factors to consider when determining the ideal number of sets to include. Some key considerations include product development costs, customer demand, and product differentiation.
Since one important consideration is product development costs, it is important to understand that setting up a lingerie production line involves many expenses in getting your lingerie line off the ground. (You can read our article about how you can bring costs down during product development here.)
It is important to consider the ideal number of sets to produce. A big collection may seem appealing at first, but it can be difficult to manage and costly to produce. A small collection, on the other hand, can be more manageable and affordable. It also allows you to focus on product differentiation and customer demand. Those are essential for success in the lingerie industry.
Another great advantage of starting small is that it allows you to understand your customers’ needs, analyze your best seller designs, and apply customer feedback. It will enable you to develop further collections that will meet their demands even better. Focusing on product differentiation will help you stand out in the crowded lingerie industry.
Creating a successful lingerie line takes time and effort. But by starting small and focusing on your customers, you can set yourself up for success in the years to come.
When developing a lingerie line, it is important to focus on product differentiation in order to stand out from the competition. However you don’t need to reinvent the wheel. There are two strategies that we find very helpful within lingerie industry, that are very easy to apply:
1) Analyze your best sellers and make them signature styles of your brand that will always be stock. This can be done by always offering them in basic colors like black. And by dropping new colors per season, to keep customers excited about their favorite pieces.
2) Seasonal ‘drops’or mini collections are better than dropping a huge collection 2-4 times a year for a few reasons. First, it is more manageable to produce and sell. You can apply all your efforts and more importantly, it helps you stay current with fashion trends and keep your customers excited about new arrivals throughout the year. You can drop 4-5 sets every 3 months or so.
Now that you understand some of the key considerations about the number of styles when designing a lingerie line, you can make a more informed decision about your own collection. It is important to focus on product differentiation in order to set yourself apart from the competition. Also consider customer demand when determining the ideal number of sets to produce. Starting small will help you better manage costs and stay current with fashion trends. We wish you all the best in launching your very own lingerie line!