Private Label vs. White Label vs. OEM: Which is Right for Your Intimate Apparel Brand?

Whether you are a start-up or retailer, you may find it overwhelming to decide which type of label to use when starting an intimate apparel brand. There are three main labels to choose from; private label, white label, and OEM. Now without having a clear idea on each label, you will not be able to make the right decision for your business. In this blog post, we’ll explore the details of each label and help you decide which is right for your intimate apparel brand.

What is a Private Label?

A private label is a brand of garments that is owned by a retailer or entrepreneur. Private labels are often associated with higher quality. They are produced as per owner choice in factories that specialise in the design, fabrication, and distribution of garments. They may also be priced higher than similar products from other brands. Private labels are often seen as an advantage for retailers. Because they offer a way to differentiate their stores from competitors. Additionally, the higher quality of the garments can help attract customers and increase sales.

What is a White Label?

White label allows marketers to offer products that are branded with their own logo. However they are designed and produced by another company. This allows the marketer to sell products without having to go through the expense and effort of the whole product development cycle. It helps to bring products to market quickly as things are already developed by your partnered company.

The main difference between private label and white label is in the level of customization. Private label products are designed specifically for a company’s own brand. It gives the company the ability to modify design elements and ensure quality control. White label products, on the other hand, are generic products that have been re-branded with another company’s logo, offering a lower cost solution but with less control over design and quality.

What is an OEM?

OEM stands for Original Equipment Manufacturer refers to a company that hires another company or factory to manufacture products specifically for the brand. OEM production typically involves creating products with the customer’s specifications and branding. As well as packaging and other services depending on the customer’s needs. In this type of contract, the brand has full control over the design, product development, fit and branding of the product. It is the most time intensive and expensive way of launching a new product. On the contrary it is the most gratifying since you will develop the garments under your own designs and specifications. Here you have to go through all the  product development process.

Which is Right for your Intimate Apparel Brand?

Each label has its own merits and demerits. Private labels and OEM involve creating and designing unique products with the help of a manufacturing partner. This is ideal for those who want to create their own brands and want complete control over the products they market. But it is time consuming and costly as well as requires a lot of research and development.

White label is quite a simpler solution that uses existing development and re-branding them with your company name and logo. It is fast and less costly but you will not have much control over the design and there may be limited customization options available.

Finally, it is your specific needs and goals that guide you to choose which label is right for your intimate apparel brand. Now you should have a clear idea about those labels. Consider factors such as production times, costs, customization options, and quality control when making your choice. With careful research and planning, you can make the right decision for your intimate apparel brand.