Why the Petite Sizing Bra Market is Undervalued and How You Can Capitalize

Have you ever noticed how many different bra sizes there are? A recent study found that there are over 65,000 different bra size combinations! With so many options, it’s no surprise that the petite sizing bra market is undervalued. But entrepreneurs can capitalize on this market by creating a brand that specializes in petite bras. In this post, I’ll explain why I think that’s the case, why the petite sizing bra market is worth exploring and how you can get started.

Petite Sizing Bras Defined
When we talk about the petite customer, we are talking about a woman with a smaller frame. Petite sizing bra size range can be difficult to define. It can generally range from band size of 28-30-32-34” and cup sizes of B-A-AA or AAA. According to the last market research we did, up to 15% of the population (who purchases bras) could fall into this category. The lingerie industry, however, is not serving them very well. This is primarily because the industry lacks a lot of technical information. And there exists a lack of interest focused on this niche. Nevertheless, designers can overcome this challenge with a bit of creativity and outside-the-box thinking.

Designing Lingerie for the Petite Customer
Designing lingerie for the petite customer requires an understanding of their anatomy and what they want in their wardrobe. Conduct market research or focus groups with your target demographic to accomplish this. Once you have a good understanding of your customer, you can start designing lingerie that flatters their figure and meets their needs. Remember to keep your designs simple and avoid breast enhancement features or teen bra styles if you want to appeal to this market.

The Opportunity in the Petite Sizing Bra Market
Entrepreneurs have a large opportunity in the petite sizing bra market because the current lingerie industry underserves this demographic. Understanding your customer’s needs and designing bras specifically for their figure is the key. This will help you tap into an untapped market and achieve success.

So if you’re an entrepreneur looking for an underserved niche, petite sizing intimate apparel is definitely something to consider. Start appealing to this demographic in a way that resonates with them; the market is already there.